Security Industry Sales, Marketing Blog - Vector Firm

By Gannon Switzer | Jan 27, 2026 5:12:50 PM | 0 Comments

Strong organizations don’t reset constantly, they build rhythm.

Early in the year, it’s tempting for leaders to push hard: new initiatives, new priorities, new processes. Often, it's all at once and the intent is...

By Gannon Switzer | Jan 16, 2026 3:23:33 PM | 0 Comments

Getting Back in Rhythm: Why Discipline Wins in Sales and in Life

Winter mornings. Lower motivation. Broken habits. Sound familiar? Sales performance follows personal discipline more than we like to admit. When...

By Gannon Switzer | Dec 22, 2025 8:08:23 AM | 0 Comments

The Most Important Question in a Year-End Review

Year-end reviews often focus too much on either raising expectations or patting salespeople on the back. They fail to produce results because the...

By Gannon Switzer | Dec 11, 2025 10:01:37 AM | 0 Comments

Bridging the Sales-to-Ops Handoff (Part 4 of 4)

The handoff between sales and operations is one of the most important (and fragile) moments in the customer journey. In this post Gannon discusses...

By Gannon Switzer | Nov 28, 2025 7:45:00 AM | 0 Comments

The Leader’s Role: Turning Hand-Offs Into Handshakes (Sales to Ops Handoff Part 3 of 4)

The sales-to-ops handoff isn’t just a process challenge — it’s a people challenge. In this session, we’ll break down how leaders can use behavioral...

By Gannon Switzer | Nov 21, 2025 3:33:45 PM | 0 Comments

Sales Doesn’t End When the Deal Closes (Sales to Ops Handoff Part 2 of 4)

If you think your job ends when the deal closes, you’re leaving value on the table.The best salespeople don’t just sell - they set operations up to...

By Gannon Switzer | Oct 28, 2025 5:27:28 PM | 0 Comments

Want Loyal Customers? Set Ops Up to Win.

How Understanding People Fixes the Sales-to-Ops Handoff (Part 1 of 4) The handoff between sales and operations isn’t typically a process problem —...

By Gannon Switzer | Oct 24, 2025 2:57:11 PM | 0 Comments

Getting What You Need from Behind-the-Screen Bosses

We talk a lot about virtual meetings when it comes to customers, but what about our leaders? In a recent talk, Gannon shared why salespeople need to...

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