Security Industry Sales, Marketing Blog - Vector Firm

By Jamie Gosweiler | Dec 2, 2021 11:32:20 AM | 1 Comment

Short-form Video Ideas for Systems Integrators

When promoting a campaign online, nothing beats using a video to get your message across. Video continues to be the winner for organic traffic...

By Jamie Gosweiler | Nov 3, 2021 8:50:00 AM | 0 Comments

Improve your email outreach, use email sequences.

When you or your team gets busy and overwhelmed, the result can be some relatively boring, unengaging emails that leave your computer or marketing...

By Jamie Gosweiler | Oct 7, 2021 5:31:22 PM | 0 Comments

A closer look at Content Upgrades - Part 2: Examples for System Integration

In part 1 of this series, we discussed the importance and simplicity of creating Content Upgrades. Now, let’s jump into sharing some actionable ideas...

By Jamie Gosweiler | Sep 29, 2021 4:35:41 PM | 0 Comments

Content Upgrades Part 1: What you need to know...

Your team has been working diligently to create a great blog post with valuable information and links to additional resources. However, they may have...

By Jamie Gosweiler | Sep 22, 2021 5:27:28 PM | 0 Comments

Online Tool Review: Pictory for Repurposing Content

If your marketing team is looking to double-down on the benefits of video content to improve social media reach without doubling their effort, then...

By Jamie Gosweiler | Sep 15, 2021 3:15:46 PM | 0 Comments

Buyer-Centric Content System Integration Salespeople Should be Using

As a salesperson in a technology-driven industry, it is easy to get caught up talking about products rather than the challenges they solve for...

By Jamie Gosweiler | Aug 19, 2021 9:07:44 AM | 0 Comments

Content Marketing Metrics that Matter: Part 3 User Behavior

As we continue this important series about content marketing metrics, we look at user behavior. User behavior includes how users consume the content...

By Jamie Gosweiler | Aug 5, 2021 5:30:38 PM | 0 Comments

Content Marketing Metrics that Matter: Part 2 - Sales

In part 1 of this series, we looked a bit closer at seeking metrics that identify content that is producing quality leads. Now, let’s look at how...

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