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By Chris Peterson | Sep 10, 2021 7:00:00 AM | 0 Comments

"When" is the most important question to ask.

In helping our clients implement our forecasting process, we join meetings in which salespeople will report a sales forecast to leadership. My...
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By Chris Peterson | Sep 3, 2021 7:50:00 AM | 0 Comments

Are you an order taker?

I bet you instinctively answered this question defensively with a powerful “no way”. When we hear this term, we just think of a salesperson...
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By Chris Peterson | Aug 26, 2021 7:45:00 AM | 0 Comments

How do you know that you're on the way to success?

A day after receiving my second Covid vaccine shot, I started feeling mild side effects. Of course, I went online and did my research – how bad were...
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By Chris Peterson | Aug 20, 2021 8:50:00 AM | 0 Comments

You still have control of this part of the sales process …

Earlier today, I worked my way through the Indianapolis airport to fly home to Orlando. I had a very pleasant experience. Since flying is typically...
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By Jamie Gosweiler | Aug 19, 2021 9:07:44 AM | 0 Comments

Content Marketing Metrics that Matter: Part 3 User Behavior

As we continue this important series about content marketing metrics, we look at user behavior. User behavior includes how users consume the content...
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By Jamie Gosweiler | Aug 5, 2021 5:30:38 PM | 0 Comments

Content Marketing Metrics that Matter: Part 2 - Sales

In part 1 of this series, we looked a bit closer at seeking metrics that identify content that is producing quality leads. Now, let’s look at how...
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By Chris Peterson | Jul 30, 2021 8:50:00 AM | 1 Comment

How can I convince my customer to meet with me to review my proposal?

Before reading further, you must believe that that there is an advantage to you and to your customer to be able to present your proposal in person....
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By Jamie Gosweiler | Jul 28, 2021 11:30:00 AM | 0 Comments

Content Marketing Metrics that Matter: Part 1 - Quality of Leads

Marketing teams spend a great amount of effort, time, and money creating content that resonates with their target personas. This content attracts...
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