Modern-Day Sales and Marketing Blog

By Jamie Gosweiler | Sep 17, 2019 11:30:00 AM | 0 Comments

Study Finds Why People Click on Paid Search Ads

Relying only on organic searches could leave your company’s marketing and sales team wondering where the leads are. Until recently, savvy marketers...

By Chris Peterson | Sep 13, 2019 10:55:00 AM | 0 Comments

The first thing a salesperson should do when selling to a DIY customer.

About six years ago I was having a beer with a business development director of a system integration client of ours. He shared a memorable story with...

By Chris Peterson | Sep 12, 2019 9:27:28 AM | 0 Comments

A message for sales leaders

Sales leaders read this entire post (it’ll take 90 seconds). The story is about an 11-year-old me, but the message is for you…...

By Jamie Gosweiler | Sep 11, 2019 8:50:00 AM | 0 Comments

Why You Need an Explainer Video

It’s easy for system designers, installers, and manufacturer sales teams to assume that end users will easily grasp a new concept or understand how a...

By Chris Peterson | Sep 6, 2019 9:55:22 AM | 2 Comments

A practical and simple idea for salespeople to increase their productivity in the afternoon

It’s 8:25 am and you’re entering the lobby of your first appointment of the day. Full of confidence, your sense of achievement is sky-high because...

By Chris Peterson | Sep 5, 2019 12:25:06 PM | 1 Comment

Read this before your next presentation of any type...

http://vectorfirm.hs-sites.com/blog/my-top-3-strategies-to-becoming-an-effective-public-speaker.-strategy-2-

By Jamie Gosweiler | Sep 4, 2019 8:50:00 AM | 0 Comments

How to Use Quiz Builders to Generate Leads for Your Business

It’s easy to lean on advertisements for specific goods or services as content for your website or blog. However, the best online engagement is shared...

By Chris Peterson | Aug 30, 2019 8:50:00 AM | 0 Comments

When giving performance reviews to salespeople do this...

I recently traveled to Hartford to speak at a client event and was eating dinner alone the night before. I didn’t sit at the bar like I usually do...
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