System Integration sales has changed dramatically. It’s no longer as easy as waiting for prospects to find you online or call your company when they need something. Now, more than ever before, as face-to-face selling will continue to be a challenge, your content outreach and content sharing efforts are mission critical. So what’s in your content library? More importantly, how are your customers finding it?
A Content Library Helps Prospects Make Better Buying Decisions
Even though studies suggest that some 60% of buyer’s prefer to conduct research online, it doesn’t mean they can’t interact with you during the process.
Blogs and social media posts are important parts of your overall content marketing program.
However, as we discussed last week in our blog on Maximizing Marketing Impact, a great content library should be filled with lead magnets or premium content assets like:
1. Case studies
2. Use Cases
3. Resource Guides
4. FAQ Lists
5. Checklists
6. Infographics
7. Sell sheets
8. White Papers
9. Webinar Recordings
10. Video explainers and more…
These assets should be created to answer the most common questions your target audience is asking on their journey to making a purchase with you. They should be organized in a central location and easy to find on your website. If you don’t have a Content Library, it’s time to invest in building one.
How do prospects find your Content Library?
SEO?
Maybe, but that can take a longer time and algorithms are constantly changing.
Paid Search Campaigns?
Sure, if you have the budget.
Email Marketing?
Even better, since you own the lists and it’s a proven way to communicate with your customers. (But what about new prospects?)
If you’re wondering what’s the best way for prospects to discover content found in your content library?
It’s simple – your Salespeople sharing on LinkedIn and social media platforms.
It’s free, and it’s highly effective. Plus, making salespeople the voice of your brand online will help you close more deals. They become the subject matter experts to everyone who sees your content. It’s the ultimate win-win.
Vector Firm Writes & Designs Content for Businesses in the System Integration Industry
Now’s the time to build your content library. If you need help with any aspect of content writing, design and development, contact the Vector Firm Content Marketing Team right away. We can write & design your premium content assets and even train your salespeople on how to share and distribute content for maximum success.
