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Chris Peterson

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Proactive Account Management Exercise:  Build Your Strategy for Your Top Accounts

Hello everyone.  Our exercise this month is to define your top two tiers of current customers, and build a plan / routine for each tier.  I’ve provided a worksheet for you to use. 

By Chris Peterson | May 31, 2017 2:06:53 PM | 0 Comments Read More

Blog Exercise #1 - Specific Message to Get in the Door of New Accounts

Hello everyone.  It’s been a couple weeks since our first training session.  I hope you’ve been able to implement our action items.  Two of our action items were:

  • Build two Reason to Get in the Door and the corresponding cells on the worksheet.  (I’ve included an example in the top row of the worksheet for your reference.)
  • Create messaging to get in the door.

In the comment section of this blog post, please add your message / script that you created.  If you haven’t done this exercise yet, that’s ok.  I’ve included the worksheet and the formula slide (with an example) to help you create your message – find them at the links below. 

Looking forward to seeing your work!

 

By Chris Peterson | Apr 19, 2017 8:00:00 AM | 0 Comments Read More

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