Security Industry Sales, Marketing Blog

By Chris Peterson | Sep 14, 2023 7:51:41 AM | 0 Comments

The Number One Difference between Selling Today and Selling Fifteen Years Ago

Years ago, when I was a VP of Sales for a technology company, I had a team of several sales professionals that reported to me. Most of them treated...

By Chris Peterson | Aug 14, 2023 5:59:31 PM | 0 Comments

A belief that can lead salespeople to greatness.

There are two things that I do at work every week that no one knows about, no one cares about, and if I didn’t do them, no one would be disappointed....

By Gannon Switzer | Aug 10, 2023 5:29:14 PM | 0 Comments

From Insight to Impact: Using Behavioral Assessments in Talent Optimization: Part 3 – Comprehensive Training

Watch part three of Gannon's Series on how to use behavioral assessments in Talent Optimization.

By Chris Peterson | Aug 7, 2023 8:43:56 AM | 0 Comments

Can’t get a response from a customer? Try this crazy but effective idea…

After checking out of a hotel last week, I realized that I wasn’t going to be able to email three people on my list for at least a couple hours....

By Gannon Switzer | Jul 14, 2023 8:48:46 AM | 0 Comments

From Insight to Impact: Using Behavioral Assessments in Talent Optimization: Part 2 – Common Mistakes

Watch part two of Gannon's Series on how to use behavioral assessments in Talent Optimization.

By Chris Peterson | Jun 27, 2023 9:30:00 AM | 0 Comments

When salespeople should use their mouth more than their two ears.

If you’ve been in sales for three days, you’ve heard the term “You have two ears and only one mouth for a reason. You should listen twice as much as...

By Gannon Switzer | Jun 22, 2023 7:30:00 AM | 0 Comments

From Insight to Impact: Using Behavioral Assessments in Talent Optimization Part 1

Watch part one in our series on using behavioral assessments for optimizing team talent.

By Chris Peterson | Jun 12, 2023 8:30:00 AM | 0 Comments

Great salespeople never say this…

I stopped for lunch at an airport last week and was struggling between a turkey sandwich and a chicken sandwich. When I asked the server for her...

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