Discovery Call

Modern-Day Sales and Marketing Blog

By Chris Peterson | Aug 1, 2022 8:00:00 AM | 0 Comments

Why does it take so long to win new accounts in the security industry?

I have seen many mistakes made when leaders attempt to build strategies or hire salespeople to win new accounts – most of which I’ll list in my next...
Read More

By Chris Peterson | Jul 18, 2022 7:30:00 AM | 0 Comments

If you manage salespeople, take three minutes to read this.

During the last six weeks, I’ve observed two salespeople struggling with the same addiction. The performance of both salespeople was being negatively...
Read More

By Gannon Switzer | Jul 14, 2022 4:56:17 PM | 0 Comments

That's Me. That's Me. 4 Ways Systems Integrators Can Attract the Best Talent - Part 4

In the first three parts of this series, I focused on the content you should be messaging in order to attract top talent. However, even with the best...
Read More

By Chris Peterson | Jul 11, 2022 8:50:00 AM | 2 Comments

No matter what your crystal ball says, all security salespeople should hear this message...

One of the coolest things about golf is that every now and then, a weekend golfer with below-average skills can strike a golf ball as well as the...
Read More

By Jamie Gosweiler | Jul 6, 2022 10:45:00 AM | 0 Comments

A simple three step strategy for security companies looking to succeed at Content Marketing - Part 2

In part one of this series, we established that your sales team is the fuel that should help drive your content marketing efforts. We also shared a...
Read More

By Jamie Gosweiler | Jun 29, 2022 2:30:00 PM | 0 Comments

A simple three step strategy for security companies looking to succeed at Content Marketing

If your business wants to stand out from the competition, and become a thought leader, it’s critical to publish high-quality content consistently...
Read More

By Chris Peterson | Jun 27, 2022 8:30:00 AM | 0 Comments

A lesson from Seinfeld that all security salespeople should read.

A few weeks ago, I watched a Seinfeld episode in which Kramer gave Jerry the nickname of Even Steven (Season 5, Episode 22), after Jerry lost a gig...
Read More

By Gannon Switzer | Jun 23, 2022 8:04:27 AM | 0 Comments

That’s Me. That’s Me. 4 Ways Systems Integrators Can Attract the Best Talent - Part 3

Admittedly I’m not a bird watcher. A spotter at best, usually hawks, owls, and occasionally a bald eagle. As for everyday birds in the yard, unless...
Read More
Learn More

Subscribe to Our Blog

Thanks for Visiting Today
New Call-to-action

Recent Posts