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By Chris Peterson | Apr 15, 2022 7:50:00 AM | 2 Comments

What kind of face does your customer see?

Every day, my phone alerts me of photos taken “on this day”. I love it, and I take time every day to look back through the years. A few days ago, I...
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By Chris Peterson | Apr 1, 2022 8:50:00 AM | 0 Comments

Stop conducting sales meetings, building sales plans, and forecasting – you’re probably wasting your time.

A few months ago, I picked up my daughter after a sleepover she had with one of her friends. When I arrived, her friend’s dad was on their Peloton,...
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By Jamie Gosweiler | Mar 25, 2022 1:08:44 PM | 0 Comments

How to choose the right topics for your company blog

Have you ever wondered why it’s so important to have a content marketing strategy to be successful in 2022 and beyond? The internet has fundamentally...
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By Chris Peterson | Mar 18, 2022 8:50:00 AM | 0 Comments

Four reasons why salespeople should send agendas to all sales calls and meetings.

I joined a Teams call two weeks ago on which I was the customer – which is odd for me since I’m usually on the selling side of these types of calls....
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By Gannon Switzer | Mar 2, 2022 8:17:24 AM | 0 Comments

People Data: The Key to Maximizing Your Team's Performance

In our earlier talent optimization post we looked at hiring talent from the perspective of the movie Moneyball; how building a team by using data vs...
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By Chris Peterson | Feb 21, 2022 10:30:00 AM | 0 Comments

One idea that will help you become more observant of your customers.

Have you ever spent hours with someone and had no idea about the color of their shirt? I have ... and I’m embarrassed to admit that I have done this...
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By Jamie Gosweiler | Feb 9, 2022 11:45:00 AM | 0 Comments

Five Key Content Marketing Statistics

When promoting your company's system integration services, it can be difficult to measure the impact and results of your content marketing campaigns....
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By Gannon Switzer | Feb 4, 2022 7:50:00 AM | 0 Comments

People Data: The Key to Hiring Top Talent for Systems Integrators

Moneyball is one of those movies. Whether I am at home or traveling, if I scroll through the guide and it's on, I'm clicking. I don't even have to...
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