Modern-Day Sales and Marketing Blog

By Chris Peterson | Dec 20, 2018 8:50:00 AM | 0 Comments

Who are you having lunch with today?

This post is very short, but could lead to a very helpful New Year’s Resolution.

By Chris Peterson | Dec 18, 2018 8:50:00 AM | 0 Comments

Five ideas that will influence your prospects to make a decision - Idea #3 - Recorded Demos

Nothing can truly replace the one-on-one onsite presentation or demo. However, there are hundreds of prospective customers that may not be qualified...

By Chris Peterson | Dec 14, 2018 8:50:00 AM | 3 Comments

A Generation Xer's attempt at translating today's English

It’s December 14th, so I thought it would be appropriate to post something fun. Aren’t you tired of reading about sales and marketing? It’s the...

By Chris Peterson | Dec 13, 2018 2:22:27 PM | 0 Comments

How are you going to pull that order into this month?

I wrote this in 2015 during August, but it’s probably more relevant in December…

By Chris Peterson | Dec 11, 2018 4:33:07 PM | 0 Comments

Five ideas that will influence your prospects to make a decision - Idea #2 Vertical Market Case Studies

When you’re interested in buying a product or service, what’s one of the first things you do? Chances are it’s one of the following: Either you’ll...

By Chris Peterson | Dec 7, 2018 8:50:00 AM | 0 Comments

Use this statement to gain credibility with new prospects.

“We’ve got twenty seconds to capture our value proposition with this video post – how can we do that?” I hear questions like this all the time. With...

By Chris Peterson | Dec 6, 2018 8:50:00 AM | 0 Comments

What will your next client be thinking when you arrive?

You’ll disagree with the first two sentences of this post, and then you won’t …

By Chris Peterson | Dec 4, 2018 1:12:01 PM | 0 Comments

Five Ideas that Will Influence Your Prospects to Make a Decision … Idea #1.

Creating content can be a real challenge for system integration companies. In past blogs, we’ve written about big picture concepts like inbound...
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