Getting and promoting local customer reviews is second only to quality content creation. In fact, according to G2 Crowd, 92% of B2B buyers use online review sites to get information and recommendations to support their purchase decisions. Customer reviews are not just for restaurants anymore – systems integrators need to get focused in this area. This week’s blog is all about how to get started.
Start with Google My Business
Google encourages soliciting of customer reviews. Within your Google My Business account, you can copy a short URL link to share with customers who have completed your systems integration sales process. With the URL, they can navigate to a unique page where they can write their review. So, not only do you have a local testimonial, but it’s plugged directly into the Google SEO system for indexing.
Involve Your Sales and Installation Teams
Google recommends that you actively request customer reviews and simplify the process for your customer by providing your unique review link. They also encourage you to reply to reviews so that you show how much you value your customer’s input and opinion about your products or services.
Don’t forget to verify your business as we discussed in Part 2 of this series. Lastly, honest and authentic reviews are what your customers want to read. Don’t offer incentives for reviews as they often result in biased and dishonest reviews. Honesty is the best policy when it comes to reviews.
Quick Series Review
Here’s what we’ve covered in this series on Local SEO Best Practices for systems Integrators:
- Part 1 – Why Local SEO Matters
- Part 2 – Setup your Google My Business account
- Part 3 – Optimize your website and blog for Local SEO
- Part 4 – Verify or enroll your business in local directories
- Part 5 – Get authentic customer reviews and testimonials
Bonus
Explore the six bonus online tools from Part 4 of this series to jumpstart and propel your Local SEO strategy even further. Deciding which tools to implement is best with a little advice and we’re here to help!
Your Partner in Local SEO Strategy Implementation
You’re informed, but is your team ready? Local SEO optimization can be daunting. Now is the time to decide if you can take on these steps in-house or need some outside, expert support. We know your slammed and we're ready to help – click here to schedule a free consultation today.
