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Modern-Day Sales and Marketing Blog

By Chris Peterson | Sep 18, 2020 8:50:00 AM | 7 Comments

The lost art of being a boss.

“Are you a leader or a manager?” Almost 30 years ago, I was asked this question for the first time. I was in an audience of about 200 newly elected...
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By Jamie Gosweiler | Sep 16, 2020 9:58:32 AM | 0 Comments

Now more than ever, here's why social media matters to your Systems Integration business

Posts to social media are reaching more people now than ever, and these posts can lead to increased blog and website engagement when your content is...
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By Chris Peterson | Sep 11, 2020 8:50:00 AM | 0 Comments

How to get the audience to brag about you during a sales demonstration

Last year I shared a story about the best sales demonstration that I had ever seen. In the story, the salesperson openly discussed one of their...
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By Jamie Gosweiler | Sep 9, 2020 4:46:11 PM | 0 Comments

Where to Promote Your System Integration Blog

One of the core aspects of digital marketing is the creation and ongoing curation of your blog. The blog is searchable for topics, acts as a...
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By Chris Peterson | Sep 4, 2020 8:50:00 AM | 2 Comments

The best sales demonstration I've ever seen...

I’ve seen a million sales demonstrations. Really … at least a million. Off the top of my head, I estimate that 60% are immemorable or bad, 35% are...
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By Jamie Gosweiler | Sep 2, 2020 8:50:00 AM | 0 Comments

6 Ways System Integrators Should be Using Email Marketing

One of the most overlooked and under-rated digital marketing tools is email. Believe it or not, so much time and effort has been invested in social...
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By Chris Peterson | Aug 28, 2020 8:50:00 AM | 0 Comments

Salespeople are not coin operated, but they are...

We work with companies to help them improve their sales performance. One of the things we do is provide management consulting to companies that need...
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By Jamie Gosweiler | Aug 26, 2020 12:46:57 PM | 0 Comments

4 Ways to Get Your Employees to Share your Social Content

Organically spreading your messages about services, solutions, resources, tools, and news is one of many ways to get your message in front of people...
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