Discovery Call

Modern-Day Sales and Marketing Blog

By Chris Peterson | Jul 25, 2019 8:50:00 AM | 0 Comments

Do you know the best reason to do cold calls?

I wrote this post three years ago and no longer believe this is the best reason to do outbound calls, but it’s the second best…
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By Chris Peterson | Jul 19, 2019 8:50:00 AM | 2 Comments

Forget the Mercedes in the garage. What's putting food on the table?

Times are good right now – really, really good. A lot of average salespeople are making a ton of money, taking off Fridays, and losing a sense of...
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By Chris Peterson | Jul 18, 2019 8:50:00 AM | 0 Comments

How many different ways do you try to open the door?

Are you banging your head against the prospecting wall? Check out this post from three years ago …...
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By Jamie Gosweiler | Jul 17, 2019 8:50:00 AM | 0 Comments

What are the best times to post on social media? A new study reveals answers...

As business leaders, we’re looking for the best way to get our message to current and prospective clients. While informative and useful content is a...
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By Chris Peterson | Jul 12, 2019 12:25:32 PM | 0 Comments

Use this tactic to present price when you know you’re the most expensive.

Click here to read about this tactic
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By Jamie Gosweiler | Jul 10, 2019 6:29:07 PM | 0 Comments

How a customer life cycle approach benefits your content marketing program

Everyone wants new leads, but B2B marketers who excel in today’s buyer-driven marketplace create integrated marketing strategies that revolve around...
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By Jamie Gosweiler | Jul 2, 2019 2:30:14 PM | 0 Comments

Marketing Automation Tools - What is an Autoresponder?

The timing and structure of client responses are critical. Inquiries vary and the correct reaction, regardless of date or time, is possible with...
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By Chris Peterson | Jun 28, 2019 8:50:00 AM | 0 Comments

Every now and then, channel you inner child (or inner young adult, or inner 50-year-old, or..)

When I was 30 years old, I was an animal. I spent almost 200 nights on the road, trained for and finished a marathon, could bench press 315lbs for...
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